Activation events we have previously done

World Cup Activation

Shipping Container Branded up and Dropped at the O2

Delivered the activation in a 2 day deadline
Sourced a shipping container, painted and branded it and transported to the location
Planned a suitable route round London for a multi location photo shoot

Overview

Deliver a bold and memorable backstage experience that fuels artists, fosters meaningful brand connections, and reflects Nando’s vibrant cultural identity.

Nando’s wanted to show up backstage atWireless Festival in a way that felt authentic, generous, and unexpected—offering more than food by creating a space that artists would genuinely want to spend time in, return to, and talk about.

Objectives

⁠Create a backstage space that reflects Nando’s visual and cultural
brand identity.

⁠Provide a comfortable, engaging environment where artists feel at home and stay longer.

⁠Design an “Instagrammable” space that encourages organic content and social sharing

Providing the infrastructure for Nando’s to provide their food fast and to their high standards

Our Approach

1. Fully Branded Container Kitchen

FoxWylie delivered a custom-built Nando’s container kitchen that served freshly grilled peri-peri chicken daily—bringing restaurant-level quality and speed to the heart of the backstage area.

2. End-to-End Utility & Service Setup

We managed all back-of-house infrastructure, including a prep kitchen, utilities, and staff facilities, to ensure seamless food service throughout the weekend.

3. Relaxed, Artist-First Seating Zone

We created a stylish and comfortable seating area around the kitchen—designed for downtime, interviews, and casual hangouts. Warm, welcoming, and unmistakably Nando’s.

4. Custom Ping Pong Activation

To spark interaction and extend dwell time, we installed a Nando’s-branded pingpong table and gifted customised bats to performing artists—each engraved with their name or stage persona. It became a surprise backstage hit, fuelling playful competition and organic content.

Outcome

FoxWylie helped Nando’s turn a backstage catering setup into a standout cultural moment. With flavour, hospitality, and a playful twist, the activation proved that great experiences aren’t just about being seen—they’re about being remembered.

Results

1,000+meals served to artists, crews, and VIP guests over the festival weekend
Branded ping pong table and personalised paddles drove natural engagement and social sharing
Positive sentiment from artists and teams around food, space, and service
Significant up lift in brand awareness across talent, management, and media
Strengthened Nando’s reputation as a culturally connected, artist-friendly brand

Looking Ahead

Our success with Nando's has allowed us to work on multiple activations through out the years. We have created a reliable and effective backstage set up that we can quickly and efficiently execute for each Nando's activation.

From storage to event design we can handle every aspect of the event. We are excited for future events that we will provide for Nando's.

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Key Deliverables

Full 2D and 3D event site plan
Technical & structural design
Site build and project management
H&S compliance and monitoring
Branded containers, AV equipment, and graphics supply
On-site coordination and post-event breakdown

Looking Ahead

The success of this activation further demonstrates our capability to deliver complex, multi-layered brand environments efficiently and safely. We look forward to building on this momentum for future collaborations.

Activation events we have previously done

World Cup Activation

Overview

Objectives

Our Approach

1. Fully Branded Container Kitchen

2. End-to-End Utility & Service Setup

3. Relaxed, Artist-First Seating Zone

4. Custom Ping Pong Activation

Outcome

Results

Looking Ahead

Key Deliverables

Looking Ahead

Contact us today!