Activation events we have previously done

World Cup Activation

Shipping Container brand Activation, Driven Through London
Shipping Container Branded up and Dropped at the O2
ISO COntainer Brand Activation outside Big Ben
Custom Shipping Container
  • Delivered the activation in a 2 day deadline
  • Sourced a shipping container, painted and branded it and transported to the location
  • Planned a suitable route round London for a multi location photo shoot

Overview

Henry Ford Academy needed to run a two-week training programme for 800 delegates, introducing them to the new Ford Puma-E. The challenge was to create an environment that was professional, fully branded, and technically seamless—while ensuring knowledge retention through interactive tools and engaging content delivery.

Objectives

Provide AV and technical support to supplement Ford’s in-house setup for a professional event
Create cohesive branding across every touchpoint of the delegate journey
Support interactive learning through voting handsets and post-event toolkits
Showcase the Ford Puma-E in an engaging and accessible way

Our Approach

1. Enhanced AV & Technical Support

We supplemented Ford’s in-house AV with tailored equipment to elevate delivery. Our technicians managed seamless transitions between video, camera feeds, and live content. A manned camera on a gimbal gave delegates a closer look at the Puma-E.

2. Cohesive Branding Journey

Branding was designed to flow across the entire delegate journey:
  • Car Stickers for 40 Puma-E’s
  • 3D Freestanding “GO ELECTRIC” Letters
  • 15m Backdrop under the main auditorium screen
  • Stackable Branded Cubes
  • Delegate Name Badges with embedded QR codes

3. Interactive Learning Tools

Voting handsets were integrated into sessions to measure delegate knowledge before and after training. This gave Ford measurable insights into training effectiveness.

4. Post-Event Toolkit

Delegates’ badges featured QR codes linking to a digital toolkit, ensuring they could access resources and apply their learning in their day-to-day roles.

5. Supply & Installation

We supplied and installed a full range of branded materials and equipment:
  • Custom-branded containers and modular structures
  • AV and lighting systems
  • Printed signage, graphics, and branded elements
Our production and installation teams worked to a tight schedule to ensure everything was delivered, tested, and ready ahead of the event opening.

Outcome

FoxWylie supported Henry Ford Academy in delivering a seamless, professional, and fully branded training event. By combining technical expertise, interactive tools, and immersive branding, we ensured delegates not only learned about the Puma-E but left with the tools to apply their knowledge—cementing Ford’s commitment to the electric future.

Key Deliverables

  • 800 delegates trained across 6 days

  • 40 Puma-E vehicles branded with event graphics

  • 1 iconic “GO ELECTRIC” sign delivered a standout visual centrepiece

  • Seamless AV delivery enhanced the professional quality of the eventce and monitoring

  • Increased knowledge retention, measured through pre/post voting engagement

  • Branded touch points created a consistent, professional, and memorable delegate experience

Looking Ahead

FoxWylie is ready to help future clients deliver training and brand experiences that go beyond the ordinary. From seamless AV integration and interactive learning tools to immersive branding that connects every touchpoint, we create environments that engage audiences and leave a lasting impression.

Whether it’s product launches, leadership programmes, or large-scale training events, our team brings the expertise and creativity to turn your vision into a polished, professional experience that drives real impact.

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Key Deliverables

  • Full 2D and 3D event site plan
  • Technical & structural design
  • Site build and project management
  • H&S compliance and monitoring
  • Branded containers, AV equipment, and graphics supply
  • On-site coordination and post-event breakdown

Looking Ahead

The success of this activation further demonstrates our capability to deliver complex, multi-layered brand environments efficiently and safely. We look forward to building on this momentum for future collaborations.
Customised shipping containers for Nando's Festival pop up
Back of house shipping containers for Activation
Huge Crowed, Nando's at Reading
Nando's mobile kitchen, custom shipping container

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