The 91st Academy Awards – or Oscars – takes place this weekend in LA. The Oscars are huge; it’s not just an awards show, it’s a brand, an institution – everyone around the world knows what those iconic gold statues represent.
The Oscars at a glance
As event specialists, we’re interested in the inner workings of the event. Here’s a few facts we’ve found online about the awards:
● 16,500 square feet of red carpet laid down
● $400 to make each Oscar statuette
● 900 hours and 18 workers to install the red carpet
● $150,000+ – value of guest goodie bags
● 1,000 event staff
January and February is awards season – we’ve had the Golden Globes, the NTAs, and the Brits also happened earlier this week. But let’s not forget that awards ceremonies are a big deal in other industries too.
We’ve worked with the Association of Corporate Treasures (ACT) for several years, producing a number of conferences and awards shows in London. The Deals of the Year (Doty) Awards is the largest, most prestigious awards ceremony within the industry and each year we offer changes to the production of this London Awards Show to keep the event fresh. If you’ve been following the news, you’ll know the Oscars will not have a host this year; even the longest-running events have to evolve to meet new needs.
Event management for awards shows
We work hard to make sure each event we put on is Oscar-worthy through meticulous project management and planning, plus venue finding, front of house organisation and sourcing great speakers.
Yes, things can sometimes go wrong (cue the Oscars 2017 envelope nightmare!) but good management will plan for the unexpected as well.
Oscar-inspired event tips
To get us in the mood for this weekend, here are some Oscar-inspired tips for the different types of events that we deliver…
Awards evenings – The Oscars is broadcast to millions of people around the world and embracing technology is an important part of producing a memorable awards night. Projection mapping is a way of projecting video onto a surface or object so that your whole event space opens up and a new focal point is created, while 270-degree presentations can run floor to ceiling on many sides of the event space to literally wrap around and immerse your audience.
Trade shows – Think about what your clients want and work hard to deliver it for them. So, with trade shows, think about the types of exhibitors that will suit them, the speakers or workshops, and the breakout spaces.
Incentive travel – As we have already said, the Oscars is a brand, not just an event. If you’re organising an incentive travel trip, it needs to be equally immersive. For example, experiential vacations (full on engagement with the history, people, culture, food and environment) have become popular recently because people want to experience more than they can see on screen at home.
Conferences – Oscar speeches are a big deal and sourcing good speakers for your conference is essential. People make events, and a great host or speaker can leave guests talking about it for months or years to come.
Launch parties – The Oscars take place at the iconic Kodak Theatre and if you’re launching a product or service, your venue needs to have the wow factor. Ultimately, the choice of venue could determine whether there’s a ‘tick’ or a ‘cross’ on that RSVP.
Gala dinners – The very first Academy Awards in 1929 involved a dinner. Serving food can bring structure to an event and is a great networking opportunity. Choose your suppliers carefully, so it doesn’t leave your delegates with a bitter taste!
Team-building events – Oscar guests are given goodie bags to take home; this is a great way to bring a theme together and leave guests with a lasting memento of an event. Team building activities often provide the same lasting memories of an occasion, and regularly include give-aways or branded materials for guests to take home with them. Check out our recent blog on branded material, which has lots of ideas for you to consider.