Aside from being a day out of the office, how many conferences have you attended that have been something to write home about?
Creating fun in conferencing is something we love to do here at FoxWylie, because it makes sense. When people are having fun and are immersed in an event, rather than just watching from the sidelines, they take more in, they leave with a good feeling about the product or concepts presented, and they help to create some great shareable content!
A few months ago, we blogged about the benefits of immersive training events on memory The ‘forgetting curve’ – a phenomenon by psychologist Hermann Ebbinghaus back in the 1800s – represents how quickly information is forgotten when it’s no longer relevant: 50% after one hour (that’s half the content before they even leave an event!), 74% after 24 hours and 90% within a month. The more relevant we make our content, the longer it is remembered for.
Fun with Lego
Did you know that Lego is committed to the corporate meetings and events industry? Yes, that popular toy that’s been delighting children and adults alike for over 70 years is also a big name in events. At their Denmark Legoland hotel, half of the business is generated through conferences and meetings.
Delegates can be greeted by the giant dragon on entrance to the hotel (or use the separate delegate entrance!) and indulge their creative side with the box of Lego in every one of the 25 conference rooms. The hotel also has two auditoriums, multiple breakout rooms and modern AV equipment.
Content marketing comes alive
At a Content Marketing Institute event a few years back, organisers integrated the brand’s orange colour into various aspects of the event, from the outfit of the keynote speaker, to the food and drink; cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, carrots with dip and more!
They also swapped the traditional panel format for a replica of the set from the game show ‘Hollywood Squares’ – or ‘Celebrity Squares’ as it’s known over here. People love the old-style game shows; it brings back a sense of nostalgia and presents valuable content in one of the most memorable ways.
Ways to inject fun into your next conference
The above examples are really inspiring and there are so many different routes you can go down to add a little sparkle to your next event.
Bring in a competitive edge: A little healthy competition encourages involvement and helps to keep delegates’ attention. This could be in the form of a gameshow, as mentioned above. We recently worked on an immersive training event for Ford. This included a gameshow-style pyramid challenge, a silent disco, escape room-style think tank and an interactive voting session. Points could be won throughout the day and each day the winning team were invited on stage for a photo with the trophy – F1 style!
Have fun with food: How much fun can be had with food? Think Heston Blumenthal-style magic and science all rolled into one? The theatre of food is a wonderful addition to any event. The team at ‘Lick Me I’m Delicious’ provide experimental food installations for all types of events, from liquid nitrogen ice cream to edible mist, instant logopops or candyfloss whizzers! It’s an
Create an experience: You can theme your whole event from start to finish, just like we did on the Tour of Duty immersive training event for Kia. This is a great way to catch delegates off guard (excuse the pun) and grab their attention from the outset. This event had uniforms, a mess hall for lunch and training with real smoke grenades!
Change up the seating style: Swap the rows of chairs for bean bags, deck chairs or benches. Something this simple can really change people’s attitudes and aid conversation and interaction. Have a look for some inspiration here.
Create a bespoke stage and set: Similarly, you could create a bespoke structure that will wow your audience. Just like the Hollywood Squares set-up we mentioned earlier; imagine how much more of an impact it has to see your panellists sat in a 3×3 square structure rather than on chairs on stage?!
Ace your location: Your venue alone can bring all the fun you need to an event, from the HMS Belfast to the Ice Hotel. Our blog on choosing a venue has some inspiring ideas.
Talk to us here at FoxWylie if you need any help or have any questions regarding your next event. We’d love to chat with you.