Capturing your audience’s attention through the power of gamification

By |2019-11-13T12:13:52+00:00November 13th, 2019|Event Management|

  Everyone loves a bit of healthy competition and event managers can play (excuse the pun) on gamification to put on an event that is guaranteed to deliver on its objectives. The use of gamification (game-playing features) at an event has many benefits: It encourages better memory of the event [...]

Barcelona: the popular conference destination

By |2019-10-31T16:23:15+00:00October 31st, 2019|Event Management|

  Barcelona! Whether the word gets you singing the iconic operatic Freddie Mercury track, thinking about football or city breaks in the sun, in the world of MICE (meetings, incentives, conferences and exhibitions), this Spanish city is a ‘go to’ destination. In fact, in 2017, Barcelona was awarded the World [...]

Experiential marketing: How to do it right

By |2019-10-24T14:57:51+00:00October 24th, 2019|Event Management|

It’s harder than ever nowadays to cut through the digital noise online and effectively market your product or service. Coupled with that, both Generation Z and Millennials put a greater emphasis on experiences over material wealth, and this has to dictate how we choose to carry out our marketing going [...]

How Brexit may affect the MICE industry

By |2019-10-17T12:59:04+00:00October 17th, 2019|Event Management|

  Another Brexit deadline is just two weeks away, but whatever happens on Halloween, deal or no deal, uncertainty will continue to be felt within the MICE (meetings, incentives, conferences and exhibitions) industry. Back in February 2016, four months before the Brexit vote took place, a C&IT snap poll of [...]

How Gen Z’s expectations are changing the events industry

By |2019-10-10T19:19:59+00:00October 10th, 2019|Event Management, Live Event Streaming, Video & Content|

  Generation Z have grown up in a world of social media. They’re the generation after the millennials, so those born around 1995 until 2010. Born into this world of online intensity, Generation Z tend to challenge things, and events that have been running in the same format for years [...]

Eco-friendly exhibiting

By |2019-09-25T11:07:34+00:00September 25th, 2019|Event Management|

  Exhibiting at trade shows and events is an excellent way to raise your profile and generate brand awareness. However, exhibitions can also seem really wasteful. Just think of all of those brochures and goody bags that get thrust towards you as you walk around. According to Expositionists, around 100,000 [...]

Mental health in the events industry

By |2019-09-19T10:42:42+00:00September 19th, 2019|Event Management|

  A couple of years back, the role of Event Manager was voted one of the top five most stressful jobs! FoxWylie MD, Jonny, loves his job, but says it’s the stress that’s the hardest thing about working in the industry: “There are no second chances when it comes to [...]

Load More Posts